Priyanka Chopra Jonas’s eco-conscious haircare line, Anomaly, has achieved significant success, earning $50 million in revenue in 2024, putting it ahead of celebrity brands led by Lady Gaga and Ariana Grande.
Launched in 2021, Anomaly has established a strong position in the beauty market thanks to its commitment to sustainability, clean formulations, and recyclable packaging. The brand’s performance places it firmly in the top tiers of celebrity-founded beauty ventures.
Notably, Anomaly’s revenue surpasses that of Haus Labs, Lady Gaga’s makeup brand, as well as r.e.m. beauty, the line from Ariana Grande, and Florence by Mills—the cosmetics and skincare range by Millie Bobby Brown.
While Anomaly remains behind powerhouse names like Rihanna’s Fenty Beauty and Selena Gomez’s Rare Beauty, its standout performance is a testament to Chopra Jonas’s appeal and the brand’s alignment with growing demand for ethically produced, effective hair care.
